http://www.firstrade.com/public/en_us/welcome/aboutfirstrade/
Established in 1985, Firstrade began as a discount brokerage firm serving the local community. Achieving steady and organic growth, the company caught sight of the benefits to be gained from tapping into the capabilities of the Internet. Truly a pioneer in online trading, Firstrade.com was launched in 1997 joining only a handful of other brokerage firms on the web.
Firstrade's commitment to offer the most for the least struck a chord with investors. Firstrade.com grew rapidly, providing self-directed investors with fast order execution, excellent customer service, and exceptional site performance. Major industry publications including Barron's, Forbes, and Smart Money have all rated Firstrade among the best online brokers for consecutive years.
Firstrade today continues to thrive on its fundamental value: Low Costs, Higher Standards. In 2005, Firstrade was named the "Best Deal" in online discount brokerages by Smart Money Magazine, and continued the streak in 2006 when Kiplinger's Magazine called Firstrade the "Clear Winner in the Mutual Funds Category" and "Top Clean-Hands Firm". The newly redesigned Firstrade website, built from the ground up using the latest technology, offers many new and exciting possibilities for our customers. You'll be hard pressed to find another brokerage firm which offers as many products and services as we do while offering such low commissions.
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