Scottrade - History

1980
Rodger Riney founds Scottsdale Securities in Scottsdale, Ariz., in 1980. The first two branch offices open in St. Louis, Mo, and Phoenix, Ariz.


1981
Rodger Riney relocates Scottsdale Securities' headquarters to St. Louis, Mo.

1986
Scottsdale Securities begins to branch out with its third branch office in Dayton, Ohio.

1987
Scottsdale Securities becomes a self-clearing firm.

1990
Scottsdale Securities grows to 14 offices with new locations in Springfield, Mo.; Southfield, Mich.; Pittsburgh, Penn.; Oakbrook Terrace, Ill.; Bloomington, Minn.; Irvine, Calif.; La Mesa, Calif.; Milwaukee, Wis.; Clearwater, Fla.; and Englewood, Colo.


1994
Scottsdale Securities is named on Inc. magazine's 500 Fastest Growing Private Companies in America.

1995
Scottsdale Securities reaches 57 offices. Scottsdale Securities is named on Inc. magazine's 500 Fastest Growing Private Companies in America.

1996
Scottsdale Securities offers online trading to its already substantial customer base.

1999
Scottsdale Securities reaches 100 offices in September 1999 and opens 20 offices over the course of the year, the most in any year to date.

2000
Scottsdale Securities changes its name to Scottrade to reflect the domain name of its Web site, www.scottrade.com.

2001
Scottrade opens 21 new offices, reaching 147 by the end of the year. In September, Scottrade was named Highest in Investor Satisfaction Among Online Trading Services by J.D. Power and Associates.

2002
Scottrade opens 24 offices, including its 150th in March 2002. The firm opens its first Manhattan office in New York City in October. By the end of the year, Scottrade grows to 170 offices. In March and again in September, Scottrade was named Highest in Investor Satisfaction Among Online Trading Services by J.D. Power and Associates for the second and third consecutive times.

2003
Scottrade launches a new Chinese trading platform, Scottrade Chinese, available to customers in the United States, China, Hong Kong and Taiwan. In August, Scottrade reached another milestone, opening its one-millionth customer account. In September, J.D. Power and Associates named Scottrade Highest in Investor Satisfaction With Online Trading Services for an unprecedented fourth consecutive time.

2004
In February, Scottrade opened its 200th branch office. In March, Scottrade launched ScottradeELITE, an online trading platform for active traders. In September, Scottrade is ranked Highest in Investor Satisfaction With Online Trading Services by J.D. Power and Associates for an unprecedented fifth consecutive time.

2005
Scottrade celebrates its 25th year in business as a discount brokerage firm by offering a new flat-rate commission of $7 for all online market and limit orders. In October, Scottrade receives the J.D. Power and Associates award for investor satisfaction for the sixth consecutive time.

2006
Scottrade rings the closing bell on the NASDAQ on January 18 to commemorate the company's partnership with NASDAQ to offer NASDAQ TotalView to Scottrade's customers who use its active trader platform, ScottradeELITE.



2007
Scottrade becomes the online broker with America's largest branch network. Scottrade marks this milestone with the opening of its 306th branch office, in Canton, Ohio. In October, Scottrade is ranked Highest in Investor Satisfaction with Online Investing Services by J.D. Power and Associates for the seventh time.