Scottrade - About the Organization

As a leading online brokerage firm, Scottrade offers a full line of investment products, online trading platforms and market research tools to help investors take control of their financial future. Scottrade’s dedication to excellence is what truly makes us stand apart from other brokerage firms and better serve our customers, employees and communities.

Ways to Trade

Scottrade Web Platform
Scottrader Online Platform
ScottradeELITE Platform
Broker-Assisted Trading
Wireless Trading
Touchtone Trading

Top Products

Stocks
Options
Mutual Funds
Individual Retirement Accounts
Bonds
Fixed Income Investments



Scottrade wins the 2008 Customer Loyalty Award in the online brokerage category for the third consecutive year


Having a full line of products and services and an easy-to-use Web site keeps online brokerage customers loyal, according the 2008 Brand Keys Customer Loyalty Engagement Index



St. Louis – Feb. 28, 2008 – Scottrade, a leading branch-supported online brokerage, has won the Online Brokerage Category of the 2008 Brand Keys Customer Loyalty Engagement Index for the third consecutive year. Scottrade was ranked higher than other online brokers, including Charles Schwab, Fidelity, TD Ameritrade, E*Trade and Merrill Lynch. Other brands that were No. 1 in their categories included Apple and Google.



In this year’s annual survey of 26,000 consumers, Brand Keys determined that Scottrade again “commanded the highest customer loyalty” in the online brokerage industry. According to Brand Keys, there are four drivers of loyalty in the online brokerage category and each are areas in which Scottrade excels. In order of importance, they are:



A full line of products and services
Ease of Web site operations
Customer service and editorial content
Depth and usefulness of data


“Online brokerage customers have high expectations – they want the products and services they need to make their own investment decisions, and they need an easy-to-use Web site so they can do that as quickly as possible,” said Chris Moloney, Chief Marketing Officer at Scottrade. “Scottrade offers exactly that, combined with award-winning personal customer service plus data and research that helps them take control.”



Brand Keys also noted that online brokerage customers have the highest levels of expectations regarding Web site usability than any other online category – more than the online books and music category, which was won by Amazon, and the online travel category, which was a first-place tie between Expedia and Orbitz.



“Our customers’ experience with Scottrade is very personal,” Moloney said. “They visit our Web site regularly, often daily, and make decisions that affect their futures – their retirement, their children’s college education, their plans for their dream house. They can’t be bothered with a Web site that is cumbersome; it has to be easy to use. Scottrade understands that and we’ve designed our trading platforms with that in mind.”



Scottrade also focuses on ease of use as it adds new features to its three online trading platforms. Recent examples include a new Mutual Funds Center, a new ETF Center, and a new Quotes and Research section on Scottrade’s Trading Web Site. In 2008, Scottrade will continue upgrading and adding features to its trading platforms, including new portfolio management tools that will make it easier for our customers to track their holdings.

The Brand Keys Customer Loyalty Engagement survey asks customers to rate their relationships with 382 brands in 57 categories. The categories range from the airline industry to banking, from beer companies to car rental companies. The brand whose rankings come closest to meeting (or exceeding) those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months, according to Brand Keys.



The winners were named in Brandweek’s Feb. 18 issue.



In addition to the recognition from Brand Keys, Scottrade was recently named Highest in Investor Satisfaction with Online Investing Services by J.D. Power and Associates for the seventh consecutive time. In January, FORTUNE magazine named Scottrade one of the 100 Best Companies to Work For in America.



About Scottrade

Scottrade is a leader in online investing, serving individual investors who are comfortable making their own investment decisions. Scottrade is unique in the industry because it boasts low commission rates while offering the largest branch network among online brokerages, with 342 local branch offices nationwide. In October 2007, Scottrade was named Highest in Investor Satisfaction by J.D. Power and Associates for the seventh time. Scottrade.com is the online trading site of Scottrade, Inc. and offers customers the convenience of placing many orders online for just $7 per trade. In addition to its online capabilities, Scottrade staffs each easily accessible branch location with a branch manager plus additional brokers and assistants. In January 2008, Scottrade was named one of FORTUNE magazine’s “100 Best Companies to Work For” in America for the first time. For more, visit www.scottrade.com or www.scottrade.com/careers.