Sogo Trade

http://www.sogotrade.com/Home/Factsheet.aspx



Mission
To help our customers build wealth through long term investment with Advanced, Low Cost, and Easy to Use investment strategies.



SogoTrade and Genesis

SogoTrade is a division of Genesis Securities, LLC. Genesis was established around 1999. Primarily, Genesis provides trade execution services and direct market access to high volume traders, large domestic and international hedge funds, and other stock market professionals. What this means is that Genesis executes orders for the elite segment of the trading population.

Genesis's business results in processing very large amounts of trades. In January 2006 alone, Genesis executed 1.5 Billion shares, or 2-3% of NASDAQ and 1-2% of NYSE monthly trading volume. Genesis's advanced trading platform is the only one rated Platinum by NASDAQ as of 01/2006.

Because of all this, Genesis's costs are low when it comes to trading. More trades mean less cost per trade. Genesis also performs many brokerage related procedures internally, thereby saving on operational costs.

That is what allowed us to launch SogoTrade. The idea behind SogoTrade is to give the average person the pricing that only the professional traders get. But why not just charge the same as everyone, and make more money? Instead, our philosophy is to pass the savings on to our customers, and to build a relationship with you over the long term.



SogoTrade Features

Fraud Protection: Your account in insured by the SIPC for $500,000, out of which a maximum of $100,000 protects cash and the remaining $400,000 protects securities.
Multiple Account Types: You can open Individual, Joint, IRA, and even ESA (Educational Savings) accounts.

Fractional Shares: Buy any share quantity, even a fraction of 1 share, depending on how much you can afford to invest, with scheduled investments.
Scheduled Investment Plans: Let us do the work for you. Set up automated fund transfers from your bank account, and tell us what to buy, as often as daily, for only $3 per trade.

Real Time Trades: With $2,500 minimum net equity, $3.00 per trade for Standard package, $1.50 per trade for Premium package with $10.00 subscription fee per month.
Easy to Use: Open an account in just 5 minutes. Do research. Manage your account from one screen. We built our website with one word in mind: Easy.




Technology

We are very experienced with trading technologies, having pioneered one of the fastest direct market access systems in the world. SogoTrade uses this technology to make trading easy, reliable, fast, and hassle-free.


Fee Structure

Premium Standard
Real-time Trades (Market or Limit) $1.50 (Premium) $3.00 (Standard)
Automatic Investments** $1.50 Pr.) $3.00 (std.)
Account minimums $2,500 (pr.) $2,500 (std)
Electronically Transfer Funds Free Free
Inactivity Fees None None
Subscription Fee $10 per month (Pr) None (std)



** Automatic investments are recurring or one-time purchases of stock. All sales of stock are made real-time and are subject to real-time commissions.





SogoTrade is a product oriented towards any kind of investor, whether a beginner or an advanced professional. Anyone who seeks to build a long-term, diversified portfolio without using expensive and complicated methods will feel at home with SogoTrade. Customers can utilize a broad range of investment products, from stocks to ETFs.

We offer the strategies of fractional share investing, compound return, diversification, and dollar cost averaging, which are essential in a long-term investment plan. Our transaction fees are some of the lowest in the industry, since we are affiliated with Genesis Securities, LLC., a self-clearing organization.

We never charge any account maintenance or inactivity fees.

There are two ways for our customers to invest. Set up an scheduled plan to do the investing automatically, or buy stock in real time with low commissions.




Executive Team

William Yeh: Chairman and CEO


William Yeh founded Genesis Securities, LLC in 1999. Genesis is the largest Asian owned broker/dealer that has traded the most Nasdaq volume. Genesis executes about 2-4% of Nasdaq daily volume and 1-1.5% of the NYSE/AMEX daily trading volume. In January 2006, Genesis traded over 1.6 Billion shares.

Genesis and its proprietary trading platform, Laser, has been awarded the prestigious NASDAQ Platinum Certification every quarter since inception of the award in Q1 2004. Laser is currently the only order entry platform certified Platinum. Genesis services professional traders, institutions, hedge funds, and other broker/dealers.

William Yeh was one of the top five Commodity Trading Advisors selected by MAR in 1997. William Yeh, with full fellowship, attended U.C. Berkeley and received MS in Mechanical Engineering in 1982. In 1981, he graduated with top honors in Physics and received Magna Cum Laude with BA in Physics and minor in Math from City University of New York, Queens College. He was the winner of the 1981 Paul Klappa Physics award and was elected to Sigma Xi, the National Scientific Research Society. He co-authored several papers on "Superconductivity."

Mr. William Yeh holds the following licenses: 3, 4, 7, 63, 24, 27, 55.

Mr. William Yeh resides in Mill Neck, NY with his wife and two daughters.

Genesis Securities: www.gndt.com



Senior Managing Directors

Tom Dittmer
Mr. Dittmer is the former Chairman of Refco. He retired from REFCO in 1998. REFCO is a commodities brokerage firm which he founded in 1969 with his stepfather Raymond E. Friedman, now deceased. In credit to his achievements, Dittmer is recognized in the Futures Industry Association "Hall of Fame", referring to him as "one of the legends of the futures industry" as well as citing Refco's success in being one of the first firms to garner an international presence. In 1981, he joined the elite club of thirty-seven dealers who buy Treasury securities for the Federal Reserve.

As a benefactor to education and public service, Mr. Dittmer currently serves on the Board of Directors at Providence St. Mel School on Chicago's west side and on the Sheriff's Council in Santa Barbara, California. Currently, he is a member of the Economic Club of Chicago. In the past, he has served on the boards of Direct Relief International and the Lyric Opera in Chicago in addition to supporting the Art Institute of Chicago. His two children, Jason Dittmer and Alexis Dittmer, both reside in Santa Monica, California; his stepson, Robert T. Pittman, resides in Las Vegas, Nevada. Mr. Dittmer is married to Sandy Hill.


Brad Reifler
Mr. Reifler is the principal founder and Chairman and Chief Executive Officer of Pali Holdings, Inc., the group parent of Pali Capital Inc., a NASD member firm, Pali International, a FSA registered broker-dealer in the UK and Pali International Asia, a registered broker-dealer in Singapore. The Pali Group is a global boutique institutional trading and investment banking firm focused primarily on a money manager customer base. Now in its 12th year, Pali is unique in its capacity to service the execution needs of money managers seamlessly across the major financial centers around the world.

In 1982 he founded Reifler Trading Corporation, a firm engaged in the execution of global derivatives. In 1992, Mr. Reifler founded Reifler Capital Management, a commodity pool advisor focused on commodity-based and foreign exchange trading strategies. From 1995 until 2000, Mr. Reifler managed Refco, Inc.'s Institutional Sales Desk where he was responsible for sales and execution of global derivatives, foreign exchange, and creating custom investment programs for institutional and high net worth clients.

Mr. Reifler has served on multiple boards and advisory boards, Majestic Research; Foresight Research Solutions; Genesis Securities and Root Markets. Mr. Reifler is also a Trustee of the Millbrook School and chairs the finance committee.

Mr. Reifler received his degree from Bowdoin College, and his regulatory licenses include Series 3, 7, 63, and 24.

Mr. Reifler resides in Millbrook, New York with his wife and three children.

Pali Capital: www.palicapital.com


Bert Cohen
Bert Cohen has been a private investor and consultant since 1988. He was one of the founders of Telerate Systems, Inc. in which provides information on the financial markets to institutions via tele-screens and was sold to Dow Jones Corp. in 1990 for $1.2 billion.

From 1973 to 1988, Mr. Cohen was an executive officer of Cantor, Fitzgerald & Co., Inc., Beverly Hills, California, serving as Executive Vice President and a member of the Board of Directors from 1978 to 1988. He is Chairman of the Board of Euram.

Euram: www.euram.com


Paul Chu
Paul C.Y. Chu, a financier and one of the original investors in SINA Corporation, the largest internet portal in China, is a member of the board of directors of the Cathay Life Insurance Company (Taiwan's largest life insurance company), has been a member of the board of directors of Summit National Bank (a public traded company, SBGA) since May 1993, and is the Chairman of the Novax Group of computer software development companies. Novax was organized to provide financial management software such as accounting and point of sale for specific vertical market applicators.

Trained as an attorney at law and certified public accountant, Mr. Chu spent three years from 1976 to 1979 with Ernst & Young as an auditor and tax consultant. From 1980 to 1983, he worked for Amerex Trading Co. as President in charge of its Taiwan operation. From 1983 to 1987 he served as chief of investments for the Ministry of Economic Affairs of Taiwan responsible for attracting foreign investment.

Mr. Chu received his Jurist Doctor degree from Pace University Law School and his MBA in finance from Columbia University Business School. He graduated from Soochaw University in Taiwan with a B.A. in Economics.

Summit Bank: www.summitbk.com